Brantford Yellow Pages – Why We Went Small

J. Douglas Hoyes — Fri, 22 Jul 2011 00:14:56 +0000

Doug Hoyes, Brantford Bankruptcy Trustee

The 2011-2012 edition of the Brantford yellow pages was delivered to my home today. Since I opened our Brantford office in 1999, I’ve had a big ad in the yellow pages. Last year I had the biggest ad in the book: two full pages. You don’t need to be an accountant to figure out that paying for a two page, full colour advertisement costs a lot of money. In the early days the big ad was great for business, since in those days everyone went to the yellow pages when they wanted to buy a product or service.

Today, not so much. You yourself are proof that the yellow pages is “old technology”. Today if you want to find out something, you do what you are doing right now: you go to the internet.

Other people are starting to agree; this year’s Brantford yellow pages is thinner than last year’s, which is thinner than the year’s before. It no longer makes sense for local businesses to pay thousands of dollars per month for big printed ads, when instead we can communicate with you directly over the internet.

That’s why instead of spending thousands of dollars per month on a big two page ad in the yellow pages, I’m now only spending a few hundred on a small, quarter page ad. You can see it on page 29 of this year’s book, but you won’t, because why would you go read a book when you can get more information on the internet?

More than half of the people who file bankruptcy in Brantford, Ontario with me, or who file a consumer proposal in Brantford with me find me on the internet. So, it makes sense for me to devote my time and energy to giving you as much information on the internet as possible. (The best resource is still our main bankruptcy and consumer proposal website).

I also noticed on the front of the yellow pages, for the first time, in the upper left hand corner it says ‘To stop receiving this directory call…” and they give a phone number. I guess a lot of people don’t want a paper book that they will never use, and will just end up in the blue box! I’ll do my part for the environment by answering your questions here on the internet; no more trees need to die!

How Do I Know if I am Getting Good Advice from my Brantford Bankruptcy Trustee?

J. Douglas Hoyes — Fri, 05 Oct 2007 21:14:00 +0000

I meet with dozens of people every month at my Brantford bankruptcy office. I do my best to answer all of their questions in plain English. However, some of the questions are complicated, and some bankruptcy concepts can be difficult to understand. So how do you know if the answers I am giving make sense? Here are my suggestions:

First, before you meet with me, do some research on your own. This site is a great place to start. Be sure to write down your questions before we meet, so you don’t forget to raise any issue.

Second, if you have a friend or family member who has gone bankrupt, ask them about their trustee. If they were pleased with their trustee’s level of service, that’s a great place to start (whether or not it was me).

Finally, when we are talking, think about what I’m saying. Does it make sense? Are you receiving clear answers to your bankruptcy questions? Do I seem interested in your situation, or am I more interested in speeding through the meeting? My days are always busy, but I do my best to spend as much time as necessary with you to answer all of your questions.

I can tell you that, like all trustees, I am licensed by the federal government. If I’m not doing my job I can lose my license, so I work hard to make sure you are getting the answers to every question you ask.

I strongly believe that you should let your judgment be your guide when deciding which trustee is going to be a good bankruptcy trustee for you. If you are not comfortable with the person you see, or you don’t believe you are getting good advice from a trustee, get a second opinion. There are many trustees in most cities in Canada, so you can talk to other ones until you find one that will be a good bankruptcy trustee for you.

To set up a meeting with me, please call my Brantford bankruptcy office at (519) 770-4440, or e-mail me to set up a meeting with me personally. I’m here to answer your questions, so let’s get started.

Bankruptcy Brantford Ontario » bankruptcy trustee Brantford

Brantford Yellow Pages – Why We Went Small

How Do I Know if I am Getting Good Advice from my Brantford Bankruptcy Trustee?